GM Leads J.D. Power 2024 Initial Quality Study with Six Model Awards

General Motors has secured a remarkable victory in the J.D. Power 2024 Initial Quality Study, clinching the highest number of model-level awards in the automotive industry. This achievement underscores GM's dedication to excellence and its position as a leader in vehicle quality.

The J.D. Power Initial Quality Study: Setting the Standard

For 38 years, the J.D. Power Initial Quality Study has been a benchmark for assessing new vehicle quality. The 2024 study surveyed nearly 100,000 owners and lessees of 2024 model-year vehicles after three months of ownership. This year's study introduced new elements, including repair visit data and J.D. Power Voice of the Consumer data, collected from July 2023 to May 2024. These additions provide a more comprehensive view of initial vehicle quality.

GM's Award-Winning Performance

GM's impressive showing in the 2024 study is marked by six model-level awards, the highest in the industry. More than half of GM's models ranked among the top three in their respective segments, highlighting the company's broad-based commitment to quality.

Antonio Francavilla, GM's vice president of Global Quality, Supplier Quality and Operational Excellence, emphasized the company's focus on quality: "Quality is a priority for GM, and earning the most awards in the J.D. Power 2024 U.S. IQS Study of any automaker reflects that commitment."

Award-Winning Models: A Closer Look

Cadillac's Strong Showing

Cadillac's luxury SUVs demonstrated exceptional quality:

• The XT6 led the upper midsize luxury SUV category for the third consecutive year.
• The XT5 topped the midsize luxury SUV segment for new vehicle quality.

Chevrolet's Dominance

Chevrolet models excelled across various categories:

• The Equinox was named the best compact SUV for new vehicle quality for the third year running.
• The Traverse claimed the top spot for new vehicle quality among midsize SUVs.
• The Tahoe led the large SUV category for the third consecutive year.
• The Silverado HD was recognized as the top heavy-duty truck for new vehicle quality, its second win in three years.

Continuous Improvement: GM's Quality Strategy

GM's success in the J.D. Power study is not a coincidence but the result of a focused strategy. The company emphasizes ongoing improvement, leveraging customer feedback and data to refine its products. This approach allows GM to make swift updates to its vehicles, enhancing quality across its entire lineup.

As the automotive industry shifts towards an electric future, GM is committed to maintaining its high-quality standards. The company is adapting its quality assurance processes to meet the unique challenges of electric vehicle production while ensuring consistency across its traditional and electric models.